Heart Percent is a very new but up & coming Korean cosmetics brand founded by The Plus Interactive. According to their website:
‘Heart Percent’ mean the percentage of tastes, which cannot be defined with numbers and the percentage of connections between each tastes. Tastes means you select what is best for you and the best selection in makeup is to take out ‘the mood that’s just you the most that day’
HeartPercent debuted late 2019 / early 2020 launching several products. I would classify them to be a high-end brand where their prices are comparable to western Sephora brand prices (Huda Beauty) and also comparable in prices with Korean High-End / Concept Brands (3CE). If you are interested in knowing more on the products and my thoughts please continue reading!
Concept & Packaging :
To me HeartPercent packaging is very different and is not the typical design for Korean cosmetics packaging, it has more of the western highend packaging. Their packaging mainly focuses on x2 colours and Off-white Cream and a Dusty Muted Orange Pink Shade paired with touches of gold make the entire product range look very elegant and chic. They recently updated their 8pan eyeshadow palette packaging to add more curve elements to the design, and I feel it's very contemporary and add a touch of unique-ness. As for the whole concept of HeartPercent, I honestly feel it's a very typical concept and has been somewhat done before. 3CE is so famous for their "Mood Recipe" range and whenever I think of mood or taste, they always come to mind. But to me I think their whole concept statement really means is that their is a makeup look for mood you have and you should follow what your mood(heart) is. Overall to me HeartPercent is a brand that has a very interesting concept paired with very elegant contemporary packaging and artistic aesthetics.
Products :
Below are some of the products I purchased from the Collection/Brand.
Dote On Mood Eye Palette (03 Vermilion Facets). HearPercent released four x8pan eyeshadow palette that has various shades ranging from mattes, shimmers to glitters when they first launched. All four of these palettes have colour stories that reflect a mood, I purchased 03 Vermilion Facets which has a colour story is perfect for summer as well as autumnal months, the shades ranges from your warm to cool tone beige and browns with a pop of Red as the statement shade making this palette very versatile. I can definitely create a soft glowing natural eye look as well as a warm smoldering evening time look. In this palette there are x4 types of formulation that are mattes, matte shimmers and x2 different types of glitters. The matte shadows are super soft and creamy with great blend and pigmentation. As for the matte shimmers, they are also super soft but have tiny micro glitters. The pigmentation has the same formula as the matte shadows and to be honest, this is my least liked formula for eyeshadow because it leaves so much fallout. As for the glitter formulas, the first is somewhat of a tradition western shimmer, it has beautiful pigmentation and shine but is better to applied with finger tips or with a wet flat brush. As for the last glitter this is more of chucky glitter with it's own wet base, that is best applied using finger tips. It's such a stunning shade and has great reflectiveness, it picks up and also dispenses well when used. Overall I'm very impressed with the quality of the shades and formulation of this palette. It to me is really comparable to high-end western brands (Huda Beauty) and I really would like to try more from them. (RM140)
Dote On Mood Glow Blush (01 Rose Plush) HeartPercent released x3 shades of their Mood Blush, I purchased shade Rose Plush which is a cool tone pink with some tiny micro glitters. I really love the packaging of the blush and somewhat reminds me very much of Hermes Blush packaging to me gives off this elegant sophisticated vibe. The formula is soft to the the touch and picks up / and dispenses product very nicely. It is not the typical blush but has a very pretty sheen/shimmer to the formulation. The pigmentation of colour is very sheer but gives a skin a beautiful glow. The blush blends so nicely and layers and builts very well. Overall it's a great blush & highlighter for summer with such stunning packaging. (RM65)
Dote On Mood Velvet Liptint (04 Approach). HeartPercent released x8 shades of lip tints in when they first launched. From this range, I purchased shade number 04 Approach which is a midtone warm peachy nude colour. Formulation wise, these lip tint has a mousy lightweight texture but it doesn't feel puffy at all. The pigmentation is a bit sheer but can be built-up and layers beautifully without patchiness. It does take some time to fully dry down, but once it does it has a velvet finish with some slick, but with not greasy or sticky feeling. After sometime, it does fade away but leaves my lips with a nice wash of colour. Overall a great liptint and will be reaching for it more. (RM65)
I can honestly say I liked all x3 items I purchased and tried from HeartPercent and I'm really impressed by the brands concept/aesthetics, packaging and products. Overall, it's a very good introduction to the HeartPercent Brand and their products. Other than their stunning aesthetics, they have very good high quality products that can be compared to western brands formulation. I'm really excited to see more from them in the future and looking forward to trying out more from them as well.
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